Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising for Disneyland. the geniuses there had used the edgy strategy and it worked.
I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic was newsworthy and had the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it at the time. But now we face more viral dilemmas in light of the humor of the photo above. Catching among the masses is the need to be seen and go “viral”. A term most would stay away from if it weren’t for the internet.
Do you have any techniques or experiences with your content going viral? Explain in the comments below.
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