I’d like to invite you to a totally free Webinar I’m doing with the guys over at Unique Blog Designs entitled “Squeeze Pages, Sales Pages, and Landing Pages Using WordPress”. Register here. It’s on April 29th at 9pm est (6pm pst).

One of the biggest issues I have with WordPress is that once you lock yourself into a theme, you’re kind of stuck. I’ve always wanted a way to be able to make a custom landing page, or sales letter page or a squeeze type page, but like I said, you’re limited to the theme. They also have a very cool Affiliate theme we’ll probably talk about as well. Here’s more info on their stuff if you want to check it out.

The UBD guys have a few products that can do exactly what I just explained. It’s really good stuff. Hoping you can come to the event and check it out. I know it will help you as it did me.

Nutshell Mail finally decided to get rid of their dreadful classic service. I barely used the email reply tool since it never worked from my browser. Not really sure whether it was the browser’s functions or just a bug in their system. However, this email message was in my box based on their new release that is somewhat of a change, I guess.

Dear NutshellMail User,

In an effort to improve the quality of our service, we have elected to upgrade all users to the new version of NutshellMail and will no longer support NutshellMail Classic.

Your updates will continue to arrive as scheduled and will look very much the same. However, this migration will change the way you reply back into your social networks. With the Classic version, you have had the ability to reply to posts or update your status through email. While this feature no longer exists, you will be able to reply, like and share feeds through a light web-based client. Alternatively, you can click on any post to directly access your network’s website.

We made this decision because only a few subscribers utilize the Classic version. In addition, we firmly believe that this change will enable us to speed the pace of innovation and to provide a more reliable service for all our users.

I still don’t get the idea of the change but whatever they say is better, works for them. I’m discontinuing their service as soon as this post is done. I just don’t have a use for it anymore, plain and simple.

Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the  information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.