The Top 20 Women Social Media Influencers

Which women social media experts have the strongest, most active followings? In that sense which are the real power influencers? Last year I researched that question and, with the help of Peek Analytics, produced a top 50 and a top 20 list. This year we’ve done the same. So here are the Top 20 women [...]

Hiring A Social Media Manager? Watch Out For These Red Flags

It seems like every business and brand is suddenly on the prowl for a social media manager. Dozens of my friends are now being headhunted at salaries even I am envious of for positions that require them to manage the online – and sometimes offline – communities of the organization. Many companies unfortunately dive head-first [...]

5 Important Bidding Rules For Pay Per Click Advertisers

Pay per click is about bidding, and bidding is about being smart in spending your money per click. If you want to successfully attract paying customers to your landing page, then you have to understand about bidding rules in your PPC campaign. In fact, if you neglect the rules, then you can quickly add negative [...]

CNN in talks to buy social media news site Mashable: source

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    Tue Mar 13, 2012 9:01am EDT (Reuters) – CNN is in talks to buy social media news site Mashable for more than $200 million, according to a source familiar with the discussion.   Reuters’ blogger Felix Salmon said the deal could be announced as soon as Tuesday, although another person familiar with the [...]

Social media helping to counter health myths

Researchers have recently used social media to track the spread of diseases such as influenza, and now they are attempting to use such technologies to tackle a different public health issue: the spread of misinformation. There is widespread acknowledgement that myths and bad information about public health won’t be going away. At the same time, [...]

Top tips: how to use social media in the housing sector

John Popham is an independent social media consultant based in Huddersfield Trust your staff: If you trust staff to talk to the public on the phone or in person, you should be able to trust them to use social media. Holy grail: The holy grail for Facebook pages/groups, and any other social networks, really, is [...]

Social media’s biggest night: The top 10 tweets during the Academy Awards

     Here follows an entirely subjective collection of the best tweets of Oscar night, which has become as much an annual event for Twitter as it has for the movies. — “Last year’s Best Picture: An English dude who couldn’t speak. This year’s: A French dude no one could hear.” — Author and comedian [...]